Jorge Alvarez
José Salcedo

Basic Info

Mexicat is the brainchild of Jorge Alvarez, who discovered raicilla while working in the tequila industry. He sees raicilla as the highest form of spirits distilled from agave. There’s more. Each cat on each bottle is an individual handmade creation of a Huichol artist. It takes a full day to make three cat faces. Preserving traditional artisanal craftsmanship is a deliberate goal, both by sponsoring a craft agave spirit and by providing a livelihood to Huichol artisans. The Huicholes retreated into remote mountainous terrain in Jalisco, Nayarit, and Zacatecas to escape Spanish influence. They live very simply and have preserved their ancestral spirituality. The Huicholes are noted for using peyote in religious ceremonies. Their elaborate yarn weaving and beadwork has shamanistic overtones, and the imagery is often based on dreams.